Summary

Our client Ricola wanted us to bridge the digital divide and build something interactive. To help initiate the shift from a small player to a global brand. From extraction to contribution and from family to professionally operated. To confidently communicate Ricolas sustainability goals to the real world. The sustainability work they aren’t recognized for but also their communication and anchoring internally at Ricola.

The problem was that the 28 original pages of PDF were simply too boring to read. This leads to that a lot of the pages don’t get read at all. Boring into fun, 28 pages of a PDF into something interactive, something alive, that also worked for the target group which in this case was “all Ricola employees” (20-70 years old).

What started as: “How might we get people to read all of this information?”Developed into: “Can we get people to believe that Ricola works a lot with sustainability without them having to read what they do?”